UNPOPULAR · SEO · WEBSITES · CRAFTING CUSTOMER JOURNEY

UNPOPULAR · SEO · WEBSITES · CRAFTING CUSTOMER JOURNEY

Computer nerd, Josh Withers, as a child

Unpopular

Crafting a customer journey, building web and social platforms to support that journey, and wrangling SEO sounds like a big and scary, expensive and hard, problem to fix and it is if you aren’t doing important and valuable work. I specialise in making sure that small, artisanal, local businesses are found by the right people.

I don’t work with global or national companies, and I don’t work with charlatans. I do meaningful work on the internet, for people doing meaningful work in their community.

That photo over there is me, Josh, as a child, I’ve been a nerd since birth. I’ve been operating in the online space for almost thirty years, and running my own businesses for twenty, so I understand what it means to need investments like SEO to pay off.

Why do I call this service Unpopular?

Because playing the long game, doing meaningful work over a number of years, creating something important for a small group of people is the most rewarding path of business, in my humble opinion, but it’s unpopular.

Let’s make something valuable together

Looking for help with your customer journey, your website, online store, SEO, or metadata about your business online. Get in touch using the form below.

What is SEO?

SEO, or search engine optimisation, is a solution to a language, technical, and marketing problem. It’s about making sure you’re found, and found well. Good and honest SEO puts your algorithmic anxiety to rest, and positions you to be found online.

It’s the simple art of putting the right billboard in the right place so the right people see it and eventually give you the right money.

Josh’s passions and worldviews

  • Honest

    I build honest SEO - search engine optimisation - for small to medium businesses with a local or regional focus.

    If you’d like a cheap, nasty, quick SEO job, I’m not the agency for you. Check your spam folder to get in touch with those folks.

    If you’d like search engine optimisation that you’re proud to tell your parents about, we’re going to get along like Japanese whisky and that empty glass in front of me - just fine.

  • Algorithmic anxiety

    Laying awake at night wondering if a major technology company out of Silicon Valley is going to make a change in their algorithm that will make a dent in your profit and loss?

    We ease algorithm anxiety by building long-term sustainable website strategies and content that will sustain you through the algorithmic winters and bring a grand harvest when the sun smiles upon your

  • Expertise

    You have it. You flout it. You sell it. You are an expert at that thing you’re really good at so our goal is to let the world know about it. I’ll know I’ve succeeded if your revenue increases and your stress decreases.

    My whole strategy - feel free to steal this and not hire us - is to weaponise your expertise against the Big Tech algorithms, against your competitors, and toward your clientele.

  • Authority

    You know what you know really well, some people even say you’re an authority on the subject matter. We’re an authority on this. Together, we’re unstoppable.

    Much like when you knead dough, we’ll knead your authority out across the internet so that all the gith people - including your clients - know that you are a trusted expert authority.

    The only thing between us and the gold medal is effort, time, and you paying your invoice.

  • Trust

    When Google, Facebook, Instagram, Siri, Alexa, LinkedIn, Twitter, DuckDuckGo, Bing, etc, trust in someone knowing what they need to know to help someone using their service, our goal is for that person to be you, for that brand to be your brand.

    Building trust requires expertise, authority, and the ability to be trustworthy. For you to run the kind of business that mum would be proud of. are you up to the task?

  • Promises

    We’ll only make promises we can keep. We can’t promise “front page of Google” or “number one on Google”.

    We can promise that we know what the tech companies need from you, we work on your website to provide that, and we do it in a fashion that doesn’t come across as spammy or buggy to the search engines.

    We promise we do a really good job. To do a really good job we need six months. After six months if we haven’t done a good job, you get your money back.

  • Language

    Search is a language problem. I remember early on in my business I’d optimised for being found for “marriage celebrant” and I’d completely abandoned “wedding celebrant” despite that being what more people were looking for. Your problem might not be so simple, but we work together to build the best dictionary for your business to make sure you are found where everyone is looking.

  • Artificial intelligence, AI

    It’s a brave new world, it always has been and always will be, but more so than ever before computers, algorithms, and artificial intelligence is taking a hand in directing people towards - or away from - your business.

    I work with modern cutting-edge systems to position you top benefit from new chatbots, AI models, large language models, and machine learning, ensuring that you’ll not just be found today but into the future.

  • Costs and Prices

    I don’t want my work to cost you money, I want it to make you money. This isn’t a cost of doing business, it’s an investment in increasing your revenue and profit, but, I will invoice you.

    $1800 AUD / $1200 USD setup fee.

    Optional ongoing investment of $490 AUD / $380 USD a month to continue growth.

    SEO work takes months to work it’s way through the system, I recommend a six month commitment for real results.

    Larger businesses wanting larger results can multiple the monthly investment 2x or 3x.

    Need a website build or redesign? Ask for a quote. Most websites are between $4000 and $10,000 AUD.

How do we do it?

We create quality and helpful content that utilises your expertise, your trust. and your authority, to play the game by Big Tech’s rules. It takes time, money, and effort, but the rewards are massive.

This isn’t a cost of business, this is an investment in future revenue.

Need instant help? Run some Meta and Google ads.
Need long term help so you have successes for years to come, get in touch.

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